whisk

Google Whisk is an experimental AI tool launched by Google Labs in December 2024, designed for creative visual exploration. Unlike traditional text-based AI image generators, Whisk uses images as prompts, allowing users to combine three visual inputs—subject, scene, and style—to generate unique images or 8-second videos with Whisk Animate, powered by Google’s Veo 2 model. Leveraging Gemini for caption generation and Imagen 3 for image creation, Whisk captures the essence of inputs rather than exact replicas, enabling rapid prototyping and creative remixing. It’s accessible in the US and select countries, aimed at artists, designers, and creatives.

Core Features

1. Image-Based Prompting: Drag and drop images for subject, scene, and style to generate new visuals.
2. Whisk Animate: Transform image inputs into 8-second videos using Veo 2, with a visible watermark.
3. AI Captioning: Gemini automatically generates detailed captions from input images for Imagen 3 processing.
4. Creative Remixing: Outputs capture the essence of inputs, allowing novel combinations of subjects, scenes, and styles.
5. Editable Prompts: Users can view and refine AI-generated captions to align outputs with their vision.
6. Sharing and Library: Share creations via public links and access previous generations in “My Library.”

Features and Advantages

• Intuitive Creativity: Image-based prompts simplify the creative process, ideal for non-technical users.
• Rapid Prototyping: Enables quick exploration of visual ideas, generating dozens of variants in minutes.
• Flexible Outputs: Produces diverse results by blending inputs, fostering unexpected creative combinations.
• Free Access: Available for free in public beta for users 18+ in supported countries, with feedback encouraged.
• User Control: Editable prompts and remix options allow fine-tuning to match creative intent.
• Limitations: Outputs may differ from inputs (e.g., altered subject features), requiring prompt refinement.

Use Cases

• Artists and Designers: Rapidly prototype visual concepts for art, marketing, or product design.
• Content Creators: Generate unique images or short videos for social media and storytelling.
• Creative Exploration: Experiment with novel combinations of subjects, scenes, and styles.
• Educators and Students: Explore AI-driven creativity in art and design education.
• Hobbyists: Create personalized visuals, like stickers or digital art, without advanced skills.

Supported Platforms

• Web: Accessible via labs.google/whisk, browser-based, no installation required.
• Geographic Access: Available to users 18+ in the US and select labs.google/fx countries, excluding the UK.
• Integrated Models: Uses Gemini for captioning, Imagen 3 for images, and Veo 2 for videos.
• Limitations: Image-based inputs only, no text-only prompts; outputs may vary from expectations.